Hi, I'm Isabel.
Creative, Strategist, Storyteller.
I'm Isabel Hopkins. You can call me Iz. I'm currently working as a Senior Content Marketing Manager for an enterprise AI company. My day-to-day consists of collaborating with designers and SMEs to create innovative content, drinking tea, and double-checking my grammar.
I hold 7+ experience helping brands across industries tell their unique story and build trust and community with their customers.
I consider myself an artist at heart. In my free time, I write, paint, ride motorcycles, and explore the outdoors.
Career Highlights
Created brand messaging, website content, and a social media strategy to support a fast-growing AI company's partnership launch with Intel
Led in the creation of fresh direct-response TV creative that increased site visitors and leads + improved production efficiency by 6x
Developed content strategies to bring three new products to market, generating over 25 million in sales revenue
Experience
Senior Content Marketing Manager
Seekr Technologies
2023-Present
-
Create copy guidelines and channel tactics to ensure Seekr's messaging and assets are optimized to resonate with audiences everywhere.
-
Oversee content development, user experience, SEO, and lead generation on corporate website.
-
Manage content calendar, working cross-functionally with product, commercial, and leadership teams to produce persona-focused content across blog, social, and email.
-
Craft creative briefs and provide creative direction to designers and video editors to elevate brand and product visuals.
Content & Inbound Marketing Specialist
Teeter Fitness
2019-2022
-
Conceptualized new brand voice and identity to establish Teeter as a national fitness brand and reach new audiences, driving $25M in new product sales.
-
Crafted copy for webpages, email & SMS, organic and paid social, digital ads, podcasts, videos, television commercials, blog posts, and more.
-
Initiated an optimized email lead flow that consistently produced over 40% of all email revenue while maintaining 60+% member engagement.
-
Developed a social content strategy that combined engaging and educational content, real customer stories, and influencer partnerships to boost audience by 22.8% and engagement by 115% YOY.
-
Grew social community and user engagement for Teeter's new fitness app, leading to 35K+ total app users and 435% Facebook group audience growth.
-
Collaborated with executives to establish goals and strategies, built efficient workflows, and managed content projects to exceed targets and hit deadlines.
Marketing Manager
Sage Interiors (formerly TREE)
2017-2019
-
Led in content strategy and site mapping for the launch of a Shopify e-commerce site.
-
Wrote on-brand copy for email, social, advertorials, in-store signage, brand guide materials, and Founder’s interviews and public speeches.
-
Promoted in-store sales events through targeted email and social campaigns to increase foot traffic by 200%.
-
Organized seasonal in-person community events with attendance over 300 to engage with brand ambassadors, businesses, and the local community.
Education
Bachelor of Arts,
English
Pacific Lutheran University
-
Writing Emphasis
-
Anthropology Minor
-
3.8/4.0 GPA
-
Magna Cum Laude
-
Creative Writing Scholarship